| Kees Nuyt <k.nuyt@nospam.demon.nl>: Jan 12 09:55AM +0100 On Thu, 11 Jan 2018 19:07:02 +0000 (UTC), Harry Newton > of Apple as a company that does what it can to push customers into > buying new phones." ><https://www.theverge.com/2018/1/11/16878412/iphone-slowdown-battery-replacement-wait-times-6-plus-supply-shortage> Can you please keep this discussion about Apple products out of comp.mobile.android? It's off topic here. I also urge any responders to these apple threads to remove comp.mobile.android from the "Newsgroups:" header. Thanks in advance. -- Kees Nuyt |
| Harold Newton <harold@example.com>: Jan 12 05:26AM Opinion: The smartest thing Apple ever did is to offer the cheap batteries. You'll never hear me ever say Apple Marketing is stupid. Think about this... Many are assuming Apple cheapened its expensive replacement batteries to "temper criticism"(1) over its "bonhead handling"(2)of their secret "peak performance" feature (doublespeak for capping CPUs at half speed). "Apple+IBk-s bargain battery replacement campaign is an attempt to kiss and make up."(3) As a result, Barclays says "519 million users" can take advantage of the $29 battery offer, where, Barclays says, if only 10% take advantage of the offer and if 1/3 of those decide to keep the doubled-speed phone instead of buying a new iPhone, then Barclays estimates Apple will lose 16 million sales in 2018 alone.(4) On the one hand, Apple loses around 16 million sales, but think about what would have happened if Apple *didn't* replace the batteries on these phones? In just a short time, each of those half a billion iPhone owners would be stuck with an iPhone whose life was "extended" by Apple courtesy of limiting "peak performance" (an euphemism for capping CPU speed by more than 1/2). By replacing the battery, these customers get a temporary reprieve, for at least another year, before their phones halve in performance again. By that simple action of replacing defective batteries *at customer cost*, Apple pushes off the ire of half a billion customers, for at least another year. That reprieve for Apple Marketing is *crucial*, I posit, for them to weather what *will* happen when *those* refurbished iPhones again (and again and again) throttle themselves back to 1/2 CPU speeds after just another year. Bloomberg asks: Can Apple Profit From Its Battery Debacle?(5) The answer is yes! Emphatically. Why? Because they push off the inevitable, for only one year, at customer expense. Then the phones halve their speed again (and again after that). You have to admit, Apple Marketing is sheer genius! -- Ref1: <http://www.trustedreviews.com/news/iphone-battery-replacement-cpu-throttling-3370511> Ref2: <http://www.zdnet.com/article/can-apple-dig-itself-out-of-the-iphone-throttling-hole-it-created-for-itself/> Ref3: <https://www.bostonglobe.com/business/2018/01/11/will-apple-battery-bombshell-drain-smartphone-sales/CTEnvihp360SYRnqd3J7lN/story.html> Ref4: <https://www.barrons.com/articles/apples-battery-gate-fix-good-pr-move-may-hurt-iphone-sales-says-barclays-1514994135> Ref5: <https://www.bloomberg.com/view/articles/2018-01-09/can-apple-profit-from-its-battery-debacle> |
| Harry Newton <harryne_wton@AlliOSusersJustGiveUp.com>: Jan 12 04:43AM Everything (including the subject line) is verbatim. "German authorities cracked a man's iPhone and found out what he was up to" "The suspect refused to give authorities the passcode to his iPhone, but investigators hired a Munich company to gain access his device." <https://motherboard.vice.com/en_us/article/43q7qq/apple-health-data-is-being-used-as-evidence-in-a-rape-and-murder-investigation-germany> "It's not clear which iPhone model was involved, or how it was cracked, but Apple has included the Health app on iPhones since the 2014 release of iOS 8 and the iPhone 6." <http://appleinsider.com/articles/18/01/11/apples-health-app-provides-key-evidence-in-german-rape-murder-case> |
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